According to the Bureau of Labor Statistics, less than 50% of small businesses successfully make it past four years of operation. Although there are many factors that contribute to the low success rate, many believe that the leading cause is linked to capital. However, many entrepreneurs fail to realize that purpose is a resource that drives the business model when capital may be scarce. A good business plan will get them started in business, but a good purpose plan will keep them in business. Learn to expand your awareness of purpose as an abundant resource for business success.

Key Takeaways:

Mastering the art of service with a purpose
Introduction to Purposeneurs™
Building a Sustainable Purpose™ for your business
Your Unique Imprint™ and business success
Feeding the appetite for purpose vs. the appetite for power
Making purpose-based business decisions
Purpose and Profit alignment
Stakeholders with purpose
Business world purpose case studies
Wearing the PURPOSE Brand